Chinese Influencer Marketing To Prepare For The Resurgence Of Chinese Outbound Travel

Chinese Influencer Marketing To Prepare For The Resurgence Of Chinese Outbound Travel

With the removal of travel restrictions for Chinese travelers returning to China from 8 January 2023 (no longer required to quarantine during re-entry), expectations were set for a “great wall” of tourists from the world’s largest outbound market. Experts think that Chinese outbound travel will recover quickly in 2023. The China Outbound Tourism Research Institute estimates that there will be 179 million outbound trips from China in 2025. This number will reach 200 million annual outbound trips by 2028. This recovery in Chinese travel presents a great opportunity for hotels, malls and medical facilities interested in Chinese customers. Is your business ready to seize this opportunity? Launch your Chinese influencer marketing campaign with Ehub and claim your stake in this lucrative market.

What Is Influencer Marketing?

Influencer marketing is a strategy used by companies to advertise their products or services by receiving recommendations or endorsements from online personalities and content producers. The bulk of influencers are found on social media and blogs, while other creators like podcast hosts can also be considered. Influencer marketing is a powerful marketing tool that contributes to brand awareness initiatives, and may also generate substantial number conversions and purchases. Through positive reviews, influencers can showcase the products / services, demonstrate how they are to be used (where applicable), explain what they like about the products / services, and influence like-minded fans to try out those products and services too.

Case Study – Thailand Uses Chinese Influencer Marketing To Generate Massive Brand Awareness In China

Four hotels in Thailand (Shangri-la Hotel, Bangkok; Merperle Hon Tam Resort Holiday Inn Express Bangkok Sathorn; and Golden Tulip Haeundae Hotel & Suites) engaged China Influencer Liu Xi Lin (刘汐麟) to review them. Liu has over 3m followers and his reviews generated millions of views in one live stream!

Click here to see a one of Liu’s video reviews published on Chinese social media platform Weibo.

Kick Start Your Influencer Campaign With MCN Asia

Finding the best and most suitable influencer can be a lot of work, you will need to contact them, enter a contractual agreement, manage them, and more. Finding a Chinese influencer may be especially difficult due to language and cultural barriers.

MCN Asia is our platform for managing influencer campaigns (including Chinese influencer marketing) and has access to over 3,000 influencers across the region. Instead of spending large budgets to engage just 1 or 2 influencers, our popular Recruit & Manage pack brings you 5 influencers, each with at least 10,000 followers. The package, priced at an affordable US$2,500, includes (for each influencer) 1x story on social media platforms like Facebook, Instagram and Red (小红书), and a 1x Carousel-photo post. Other special requirements may also be included in the campaign brief.

Contact us today to kickstart your Chinese influencer campaign today.