[Case Study]
As a hotbed of youth culture, trendy shops, and buzzing nightlife, Bangkok’s Thong Lor neighbourhood has become a must-visit destination for Hong Kong’s hippest jetsetters. However, finding accommodations that match the area’s eclectic vibe and convenient location isn’t always easy. That’s where IHG’s Staybridge Suites® Thong Lor comes in. This modern extended-stay hotel offers the perfect base for young, energetic travellers to experience the best of Bangkok. With spacious apartment-style suites, a happening pool scene, and seamless access to Thong Lor’s cafes, bars, and boutiques, Staybridge Suites has all the amenities and ambience to captivate Hong Kong’s discerning tastemakers.
To drive awareness among this lucrative audience, the hotel launched an influencer marketing blitz that would immerse Bangkok’s trendsetters in the full Staybridge experience.
Objective
Promote IHG Staybridge Suites® Thong Lor’s prime location and amenities to young, energetic Hong Kong travellers visiting Bangkok.
Target Audiences:
• Young couples from Hong Kong.
• Active, experience-seeking leisure travelers.
• Appreciates trendiness, convenience and value.
Hong Kong Influencer Marketing
To promote IHG Staybridge Suites® MCN Asia have invited five Hong Kong-based influencers in 2023:
All focused on travel, lifestyle and food/beverage content creation. The demographic of mid-20s to early 30s individuals aligned with the campaign’s young, energetic target.
Deliverables:
• 3-5 Instagram or YouTube videos per Hong Kong influencer
Content Highlights:
• Perfect landscape from the hotels’ suites
• Pool, gym and catering service
• convenient location of the hotel
The campaign successfully positioned Staybridge Suites Thong Lor as an ideal accommodation for young, trendy Hong Kong travellers visiting Bangkok. By leveraging relatable influencers, IHG showcased the hotel’s unique amenities, prime location and overall value through authentic, visually appealing content that resonated with the target audience.
Looking For Hong Kong Influencer Marketing Solutions?
If you are looking to expand your brand awareness and reach a wider audience through influencer marketing, don’t hesitate to contact us today. MCN Asia is ready to help you find and engage the right influencers for your campaign, and create engaging and authentic content that resonates with your target audience.
More on Influencer Marketing for Hospitality:
- Discover the Power of Influencer Marketing for Hospitality with MCN Asia
- Leveraging China Influencers for SO/ Bangkok: Amplifying Luxury in the Heart of Thailand
- IHG Sindhorn Midtown Hotel Bangkok Influencer Marketing Success Across 6 Markets
- Leveraging Influencer Marketing: The Success Story of The Athenee Hotel Bangkok
