Xiaohongshu, also known as Little Red Book, is a popular social commerce and lifestyle platform in China, with a user base primarily composed of young, affluent, and tech-savvy consumers. This platform combines social media elements with e-commerce, allowing users to discover and purchase products based on recommendations from influencers and peers. Influencer marketing on Xiaohongshu has become a powerful tool for attractions and brands to engage with Chinese audiences, driving awareness and visitation through authentic, relatable content shared by trusted voices in the community.
Science Centre Singapore enhances its outreach and attracts Chinese tourists by utilising popular digital platforms like Xiaohongshu and collaborating with influencers.
About Science Centre Singapore
Science Centre Singapore is a premier institution for science education and entertainment that offers a dynamic blend of interactive exhibits and immersive experiences designed to inspire curiosity and a love for learning in visitors of all ages. From the wonders of the natural world to the marvels of human innovation, the Science Centre has something for everyone. With a strong focus on engaging audiences, the Centre continuously explores innovative ways to reach and attract diverse visitor segments, including leveraging digital platforms and influencer marketing to connect with Chinese tourists.
Targeting Chinese Visitors through Xiaohongshu and Influencer Marketing
To attract more Chinese visitors, Science Centre Singapore has partnered with key influencers on Xiaohongshu, particularly those who focus on parenting and family-friendly activities for a China influencer marketing campaign. By collaborating with these influencers, the Centre aims to showcase its most popular exhibits and shows, highlighting the unique educational and entertainment experiences it offers. This strategy not only boosts visibility on a platform widely used by Chinese tourists but also builds trust through the endorsement of well-respected influencers.
Featured Exhibits and Shows
As part of this campaign, several prominent Xiaohongshu parenting influencers were invited to visit Science Centre Singapore and explore its top exhibits and shows. Here’s a brief look at what they experienced:
- Mirror Maze: This visually stunning exhibit challenges visitors to navigate their way through a labyrinth of mirrors. The disorienting reflections create a fun and challenging experience that tests spatial awareness and problem-solving skills, making it a hit among families.
- Phobia: An intriguing exhibit that delves into the science of fear, “Phobia” explores the various triggers and psychological responses associated with common fears. It’s an engaging and educational journey into the human mind, perfect for curious minds of all ages.
- Earth Alive: This interactive exhibit brings the Earth’s dynamic processes to life, showcasing the forces that shape our planet. Through hands-on displays, visitors can learn about earthquakes, volcanic eruptions, and other natural phenomena in a captivating and informative manner.
- Know Your Poo: A quirky and educational exhibit that takes visitors on a journey through the digestive system, “Know Your Poo” is both informative and entertaining. It’s particularly popular with children, who enjoy the light-hearted approach to learning about human biology.
- Energy Titans Show: Available at 12pm and 4:30pm (with the 4:30pm show running only on weekends, school, and public holidays), this show is a high-energy performance that educates visitors on the different forms of energy and their applications. It’s a fun and lively way to learn about science in action.
- Fire Tornado Show: This thrilling show, held at 2:30pm daily, demonstrates the awe-inspiring power of a fire tornado. It’s a spectacular display that captivates audiences, showcasing the intersection of science and natural phenomena.
Here are some posts by Chinese Parenting Influencers who visited:
Why Influencer Marketing for Attractions
Influencer marketing is particularly effective for attractions like Science Centre Singapore because it allows for authentic storytelling and personal recommendations. Influencers can convey their experiences in a way that resonates with their followers, making the content more relatable and trustworthy. For attractions targeting Chinese visitors, collaborating with influencers on platforms like Xiaohongshu for a china influencer marketing campaign offers a direct and impactful way to reach and engage this audience.
Get in Touch with MCN Asia for Influencer Marketing in Asia
To explore how influencer marketing can boost your attraction’s visibility in Asia, get in touch with MCN Asia. Our expertise in digital marketing and influencer collaborations can help you connect with key audiences and drive results.
