China Digital Marketing
China’s vast and upwardly mobile population makes it an essential market to tap into for any business looking to expand its customer base. With a population of over 1.4 billion in mainland China, of which an estimated 10 million are residing in ASEAN, China boasts the world’s largest online community, making China Digital Marketing a must for any business looking for a slice of the Chinese pie.
Reach out to potential Chinese customers on popular platforms such as RED, WeChat, Weibo, Tiktok and Douyin through targeted advertisements and influencer collaborations. Businesses can also leverage digital platforms to sell their products and services directly to consumers.
China Digital Marketing Platforms
We support global clients on their China Digital campaigns and companies venturing out to other Asian markets with our unique twin-country support from our Singapore & China teams. With deep expertise in major Chinese digital platforms including RED, WeChat and Weibo, our key clients are from the Hospitality, Health & Wellness, Education and B2B sectors.
RED
Xiaohongshu, also known as Little Red Book or RED, is a social media and e-commerce platform in China for lifestyle content.
Weibo is a popular micro-blogging and social media platform in China, allowing users to share thoughts, news, and engage with others.
WeChat is a multipurpose messaging and social media app developed by Tencent, offering various features including messaging, payments, and mini-programs.
TikTok/Douyin
TikTok is a social media platform for short-form videos, where users can create, share, and discover entertaining content.
China Digital Marketing Showcase
Top Trending Content on Xiaohongshu in 2023
Xiaohongshu, also known as RED (小红书; literally: ‘Little Red Book’), continues to be a hub for trendsetters and fashion enthusiasts, not just in China but
Weibo Marketing: 3 Steps to Getting Started
Weibo marketing provides businesses with a powerful platform to reach and engage with millions of active users in China. Following these three steps – official account verification, page customization, and content strategy to establish a strong presence on Weibo.
WeChat: China’s All-In-One Super App
WeChat with its extensive range of features and massive user base is a multifunctional super app that has transformed the way people communicate and interact in the digital age. Let us explore who WeChat is, its user profile, key statistics, and some of the standout features that make WeChat so popular.