ICONSIAM leverages WeChat and Xiaohongshu Marketing to promote the ICONSIAM Tourist Card to Chinese travelers and residents in Thailand.
ICONSIAM, a world-class destination on the banks of Bangkok’s Chao Phraya River, invites Chinese travelers and residents in Thailand to register for the ICONSIAM Tourist Card. This card offers an array of exclusive benefits and discounts at various stores and attractions within the ICONSIAM complex. By registering through the ICONSIAM Tourist Card portal from 1 July 2024 to 30 September 2024, international travellers can join “ONESIAM Tourist Grand Giveaway” campaign and will have a chance to receive a variety of privileges worth more than 16 million baht in total.
The reward campaign aims to offer a premium shopping and leisure experience to international travellers visiting Thailand.
ICONSIAM Tourist Card Promo And Giveaway Campaign: WeChat and Xiaohongshu Marketing
The ICONSIAM Tourist Card promo and giveaway campaign is strategically designed to attract Chinese travelers and Chinese residents in Thailand. With a deep understanding of the preferences and behaviors of Chinese tourists, the campaign leverages the power of social media platforms like WeChat and Xiaohongshu to reach this target audience effectively.
To maximize the campaign’s reach and impact, ICONSIAM has partnered with MCN Asia, a leading China and Xiaohongshu marketing agency. The promotion strategy involves ad placements on WeChat Moments, WeChat Search, WeChat article feed, Xiaohongshu infeed, and Xiaohongshu search. These platforms are essential tools for connecting with Chinese consumers and driving engagement.
WeChat: The Digital Powerhouse for Chinese Marketing
WeChat, with over 1.2 billion monthly active users, is more than just a messaging app; it’s an ecosystem that integrates social media, e-commerce, and payment services. Its comprehensive suite of features makes it an indispensable tool for digital marketing in China. Brands can create official accounts, publish articles, and engage with users through WeChat Moments and WeChat Search. The app’s versatility and extensive user base make it an ideal platform for promoting the ICONSIAM Tourist Member Card.
Xiaohongshu: The Go-To Platform for Lifestyle and Shopping
Xiaohongshu, also known as Little Red Book or RED, is a rapidly growing social commerce platform with over 300 million users. It combines user-generated content with e-commerce, allowing users to discover and purchase products recommended by influencers and peers. Xiaohongshu is particularly popular among young, affluent Chinese consumers who seek authentic reviews and recommendations. For ICONSIAM, advertising on Xiaohongshu provides an excellent opportunity to connect with potential customers through infeed ads and search placements, driving interest and registrations for the Tourist Member Card.
Contact us and get started with WeChat and Xiaohongshu Digital Marketing
Are you looking to tap into the vast Chinese market? MCN Asia specializes in China and Xiaohongshu marketing, helping brands like ICONSIAM connect with Chinese consumers effectively. Our expertise in crafting targeted campaigns ensures your message reaches the right audience, driving engagement and conversions.
Contact MCN Asia today to explore how we can elevate your brand’s presence on WeChat and Xiaohongshu.
