Client: Sindhorn Midtown Hotel Bangkok
Objective: To raise digital awareness in Singapore and attract young and stylish ladies to visit the hotel.
Execution Strategy:
The client, Sindhorn Midtown Hotel Bangkok, collaborated with MCN Asia to recruit 5 Singaporean lady influencers to promote the hotel through their social media channels. The influencers were selected based on their reach, engagement, and relevance to the target audience.
Partner Influencers:
1. @themerriedlife (41.3k followers)
2. @jolenezhou (44.3k followers)
3. @lecinlurvee (58.1k followers)
4. @bryanoyy (58.1K followers)
5. @rachwsj (65.6K followers)
Works On Social Media Channels:
Each influencer created engaging content to showcase their experience at the hotel, highlighting its amenities, services, and unique offerings. They shared captivating photos, videos, and stories that captured the attention of their followers and encouraged them to consider visiting the hotel.
Results:
The influencer marketing campaign generated significant buzz and engagement on social media, reaching a wide audience of young and stylish ladies in Singapore. The campaign raised public awareness of Sindhorn Midtown Hotel Bangkok and positioned it as a desirable destination for travellers seeking luxury and comfort.
Overall, the collaboration between Sindhorn Midtown Hotel Bangkok and MCN Asia, along with the selected influencers, proved to be a successful strategy in achieving the client’s objectives of increasing brand visibility and attracting the target audience.
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