WeChat with its extensive range of features and massive user base is a multifunctional super app that has transformed the way people communicate and interact in the digital age. Let us explore who WeChat is, its user profile, key statistics, and some of the standout features that make WeChat so popular.
Having a WeChat Official Account is crucial for brands looking to establish a meaningful connection with Chinese users worldwide. With a massive user base both within and outside China, WeChat serves as a vital platform to reach and engage this audience effectively.
This popular social media platform has captured the attention of millions with its diverse content and vibrant community, from in-app shopping to branded hashtag challenges.
Xiaohongshu, commonly known as RED or "Little Red Book," is a prominent Chinese social media platform that has gained popularity among young, cosmopolitan users. Delve into the essence of Xiaohongshu, explore the reasons behind its immense popularity.
In today's digital age, influencer marketing has become a powerful strategy for businesses to enhance brand visibility, engage with their target audience, and drive growth.
Find out how launching effective content marketing strategies can help you achieve more visibility on the internet, and before audiences in Malaysia, with this example from Jeju Tourism Organization.
Weibo is a leading micro-blogging and social media platform in China that has gained immense popularity in the country, with over 586 million monthly active users and 252 million daily active users.
Global hotel chain IHG Hotels & Resorts has reached a new milestone in its social media marketing journey as it launched its official Weibo account for Sindhorn Midtown Hotel.
Google Ads has become one of the most effective ways to attract potential customers to your website. Read about our success case study of how our client leveraged Google Ads to achieve incredible leads and enquiries.
ICONSIAM collaborated with Chinese influencers in China and in Bangkok on popular social media platform Xiaohongshu.
Outbound Chinese travel may hit 200m by 2028. Seize this opportunity and increase your brand awareness with Chinese influencer marketing.
Influencer marketing for the hospitality industry allows hotels to expand into new markets, build up branding, and increase customer base.