In a bid to attract Chinese visitors and influencers during the Songkran Festival, a recent campaign organized by Siam Paragon on Xiao Hong Shu (Little Red Book) saw bustling activity in a series of Siam shopping malls. The initiative aimed to blend entertainment, culture, and commerce, leveraging the allure of festive celebrations and the influence of social media personalities.

The campaign strategically invited influencers to visit participating shopping malls, where they engaged in various activities tailored to captivate their audience. From splashy games reminiscent of traditional Songkran water fights to lively concerts and tantalising cuisines, the malls offered a vibrant and immersive experience.

As part of their involvement, influencers were tasked with creating compelling content to showcase their experiences. This included video footage and image galleries, meticulously crafted to highlight the excitement and appeal of the festivities. By leveraging their social media reach and influence, these influencers played a pivotal role in amplifying the campaign’s message and attracting a wider audience.

Influencer Content:

@豆豆在泰国 (followers: 42,000+)

@小妖在泰国 (followers: 24,000+)

@九斤 (followers: 10,000+) 

@莫柔 (followers: 114,000+)   

Overall, the Xiao Hong Shu campaign successfully tapped into the power of social media and influencer marketing to drive engagement and footfall during the Songkran Festival. By combining entertainment, culture, and commerce, it created memorable experiences for both visitors and participants while fostering connections and fostering cross-cultural appreciation.

Looking for Chinese influencer marketing solution?

If you want to expand your brand awareness and reach a wider audience through influencer marketing. Don’t hesitate to contact us today. MCN Asia is ready to help you find and engage the right influencers for your campaigns. and create engaging, authentic content that resonates with your target audience.

More information about influencer marketing for services:

• Discover the Power of Influencer Marketing for Hospitality with MCN Asia
• Leveraging China Influencers for SO/ Bangkok: Amplifying Luxury in the Heart of Thailand
• IHG Sindhorn Midtown Hotel Bangkok Influencer Marketing Success Across 6 Markets
• Leveraging Influencer Marketing: The Success Story of The Athenee Hotel Bangkok