Finding content creators who drive actual room bookings—rather than just hunting for a free weekend staycation—is the single biggest challenge for hospitality brands in Singapore today.
With platforms like Instagram and TikTok shifting entirely towards aesthetic short-form video, hotel marketing managers need partners who balance high-production visuals with real, measurable audience intent.
In this guide, we analyse the top luxury and lifestyle travel content creators making waves in Singapore. Whether you are running an urban boutique property, a heritage hotel, or a 5-star wellness resort, these creators consistently deliver exceptional storytelling and deep audience engagement.
Editor’s Note & Disclaimer
This index is a curated selection based on editorial input and industry observations by the MCN Asia team. It is non-exhaustive and represents our commentary on notable creators in the market, rather than a definitive ranking or performance audit of the “best” influencers. While MCN Asia proudly and exclusively represents select talent featured on this list, we also highlight independent creators across the region whose content styles we find inspiring for the hospitality sector. The list is in no particular order. The follower count of the listed influencers are as per the date of the article.
The Top 10 Luxury Travel Creators in Singapore
1. Shu
- Instagram handle: @shuutravels
- Instagram Followers: 35.5K
As a MCN Asia Partner, Shu successfully collaborated with us on a premium regional campaign for Marasca Samui (@marasca.samui). She produced high-performing Instagram Stories and dedicated instagram posts, capturing the property’s luxury beachfront vibe and driving deeper regional brand awareness.
View this post on Instagram
2. Sophie Mong
- Instagram handle: @phiemong
- Followers: 38.2K
An official MCN Asia Partner, Sophie spearheaded a cross-border campaign with us for KROMO Bangkok, Curio Collection by Hilton (@kromobangkok). Through a seamless mix of highly engaging Instagram Stories and cinematic Reels, she showcased the property’s bespoke design elements, generating substantial local and regional engagement.
View this post on Instagram
3. Cindy Tan
- Instagram handle: @lecinlurvee
- Followers: 58K
Cindy partnered with MCN Asia for a property campaign with The Athenee Hotel, a Luxury Collection Hotel, Bangkok (@theatheneehotel). Delivering an omni-channel approach across Instagram Stories, Instagram posts, and Facebook posts, she highlighted the heritage hotel’s signature cultural luxury and premium amenities to a highly captive market.
View this post on Instagram
4. Shina T.
- Instagram handle: @shinamissstothea
- Followers: 37.8K
Represented by MCN Asia, Shina delivered an exceptional campaign for Sindhorn Midtown Hotel Bangkok, Vignette Collection by IHG (@sindhorn_midtown). Her beautifully framed Instagram Stories and permanent grid posts perfectly captured the hotel’s urban sanctuary aesthetic, translating to rich engagement from design-focused travellers.
View this post on Instagram
5. Amanda Leong
- Instagram handle: @missamandaleong
- Followers: 40K
As part of the MCN Asia network, Amanda executed a high-impact luxury campaign for JW Marriott Khao Lak Resort & Spa (@jwmarriottkhaolak). Through an end-to-end rollout of vibrant Instagram Stories, a permanent post, and a cinematic Reel, she positioned the 5-star property as the ultimate destination for premium relaxation and world-class hospitality.
View this post on Instagram
(Note: The remaining slots are curated industry standouts analysed by our editorial team for their overall quality and aesthetic contribution to regional travel media.)
6. Jeryl
- Instagram handle: @smilewithjeryl
- Followers: 1.5M
- Hospitality Profile: Aesthetic photography that masterfully showcases luxury resort backdrops and premium property experiences.
7. Dorothy Soh
- Instagram Channel: @dotzsoh
- Followers: 1.2M
- Hospitality Profile: An industry veteran who captures the sheer scale and architectural beauty of high-end global properties.
8. Amelyn Beverly
- Instagram handle: @amebeverly
- Followers: 159K
- Hospitality Profile: A creative talent that turns high-end property launches into aspirational pieces.
9. Danil Palma
- Instagram handle: @whathebronte
- Followers: 78.2K
- Core Audience Demographics: Tier-1 Singapore Locals
- Hospitality Profile: Delivers exceptional localised engagement, serving as a trusted voice for urban Singaporeans looking for quick local getaways.
10. Yina Goh
- Instagram handle: @yinagoh
- Followers: 71.4K
- Hospitality Profile: Connects strongly with an affluent, local female audience seeking weekend relaxation, spa retreats, and curated lifestyle recommendations.
Looking to Book Creators Safely Across Southeast Asia?
Managing influencer campaigns across Southeast Asia shouldn’t mean chasing down dozens of separate contracts, usage rights, and unverified performance metrics.
At MCN Asia, we bridge the gap. We handle end-to-end talent sourcing, strict content compliance, and clear ROI reporting for premium hospitality brands.
Need a custom, localised influencer marketing strategy for an upcoming property launch or seasonal campaign?
