How IHG is Redefining Youth Travel Engagement in Greater China
IHG Hotels & Resorts is investing in esports, student rewards and local travel experiences to win over more than 230 million Gen Z consumers in Greater China.
IHG Hotels & Resorts is investing in esports, student rewards and local travel experiences to win over more than 230 million Gen Z consumers in Greater China.
Discover how Grand Nikko Bangkok Sathorn successfully established its verified WeChat presence to connect with Chinese travellers, securing its foothold in the world’s largest tourism market.
About MCN Asia
MCN Asia is a Top Multi-Channel Network Agency specialising in three core pillars: Influencer Marketing for luxury hotels, RedNote (小红书) Marketing, and International Creator Management for China market entry. With a network of 3,000+ vetted creators, we eliminate regional friction to drive commercial revenue and connect expanding brands with high-value Asian audiences.
Solutions
© 2026 MCN Asia. All rights reserved. | Terms & Conditions | Privacy Policy