How IHG is Redefining Youth Travel Engagement in Greater China
IHG Hotels & Resorts is investing in esports, student rewards and local travel experiences to win over more than 230 million Gen Z consumers in Greater China.
IHG Hotels & Resorts is investing in esports, student rewards and local travel experiences to win over more than 230 million Gen Z consumers in Greater China.
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In luxury travel marketing, there is often a temptation to over-produce—to fill every second with drone shots, fast cuts, and loud music. However, our recent management of the JW Marriott…
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MCN Asia is a Top Multi-Channel Network Agency specialising in three core pillars: Influencer Marketing for luxury hotels, RedNote (小红书) Marketing, and International Creator Management for China market entry. With a network of 3,000+ vetted creators, we eliminate regional friction to drive commercial revenue and connect expanding brands with high-value Asian audiences.
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