[Case Study]
Sindhorn Midtown Bangkok Hotel recently launched a promotional campaign to attract tourists from various Asian countries. The campaign aimed to increase brand visibility and generate buzz around the new hotel.
Influencer Marketing To Maximise Reach
To maximise the reach and impact of the campaign, Sindhorn Midtown Hotel Bangkok invited 30 influencers from key markets such as Singapore, Malaysia, Korea, Hong Kong, and Taiwan. The influencers were carefully selected based on their relevance to the target audience and their ability to create engaging content.
Sindhorn Midtown Hotel Bangkok target audiences for the campaign:
- Young family customers.
- Lifestyle and trendy travellers.
- Single travellers.
Content That Deeply Resonates With Audiences
To promote the launch of the hotel, more than 50 content and videos were produced, aimed to showcase the hotel’s unique features, luxurious amenities, and its prime location in Bangkok. The goal was to create visually appealing and informative content that would resonate with the target audiences.
Influencers From Singapore Showcasing Sindhorn Midtown Hotel Bangkok
Influencers From Malaysia Showcasing Sindhorn Midtown Hotel Bangkok
Social Media Platforms Used
The campaign leveraged popular social media platforms to maximise exposure and engage with target audiences. The hotel’s promotional content was shared on Instagram, Facebook, YouTube, and XiaohongShu (a popular social media platform in China). Each platform was utilised strategically to cater to the preferences and behaviours of target audiences in different markets.
Target Audience
The campaign targeted three main segments: travel tourists, family tourists, and lifestyle-conscious young ladies. By engaging with influencers who had a strong following in these segments, the hotel aimed to capture the attention of individuals who were actively seeking travel experiences, planning family vacations, or looking for lifestyle-related content.
Results and Impact
The campaign generated significant traction and achieved the desired outcomes. The promotional content reached a wide audience, resulting in increased brand awareness and interest in Sindhorn Midtown Bangkok Hotel. The engagement metrics across social media platforms, including likes, shares, comments, and views, surpassed expectations, indicating a positive response from the target audiences.
Looking For Influencer Marketing Solutions?
If you are looking to expand your brand awareness and reach a wider audience through influencer marketing, don’t hesitate to contact us today. MCN Asia is ready to help you find and engage the right influencers for your campaign, and create engaging and authentic content that resonates with your target audience.
More on Influencer Marketing for Hospitality:
- Discover the Power of Influencer Marketing for Hospitality with MCN Asia
- Leveraging China Influencers for SO/ Bangkok: Amplifying Luxury in the Heart of Thailand
- IHG Sindhorn Midtown Hotel Bangkok Influencer Marketing Success Across 6 Markets
- Leveraging Influencer Marketing: The Success Story of The Athenee Hotel Bangkok
