Leverage On The Chinese Travel Surge With Xiaohongshu Marketing

According to an article by the Travel Weekly Asia, Chinese travel surges by nearly 400% in 2024, with preferred destinations shifting dramatically compared to last year. Korea has become the top destination, with a staggering 652% increase in bookings from Chinese travelers compared to 2023. This rebound underscores the pent-up demand from the world’s largest outbound travel market, which pre-pandemic saw 155 million international trips and $245 billion in spending.

Top APAC destinations among Chinese travellers

Seoul – #1 in 2024 | #1 in 2023 (+602%)
Tokyo – #2 in 2024 | #5 in 2023 (+728%)
Hong Kong – #3 in 2024 | #3 in 2023 (+414%)
Bangkok – #4 in 2024 | #2 in 2023 (+295%)
Taipei – #5 in 2024 | #4 in 2023 (+330%)
Singapore – #6 in 2024 | #6 in 2023 (+466%)
Osaka – #7 in 2024 | #9 in 2023 (+2181%)
Sydney – #8 in 2024 | #8 in 2023 (+1324%)
Kuala Lumpur – #9 in 2024 | #7 in 2023 (+659%)
Macao – #10 in 2024 | #10 in 2023 (+2304%)

Why Tap On Xiaohongshu For Reaching Chinese Travelers

Xiaohongshu (also known as Little Red Book or XHS) has become the go-to platform for Chinese consumers seeking travel inspiration and planning their trips. With its unique blend of social media, e-commerce, and user-generated content, Xiaohongshu is the number one search and go-to website for Chinese travelers. It is a vital tool for brands aiming to tap into this lucrative market.

Harnessing Xiaohongshu For Effective Marketing

To capture the attention of Chinese travelers, brands may leverage Xiaohongshu’s extensive reach and influence. Some strategies to consider:

Influencer Collaborations – Partnering with key opinion leaders (KOLs) on Xiaohongshu to significantly boost brand’s visibility. Influencers can create authentic content that resonates with their followers, driving engagement and conversions.
User-Generated Content (UGC) – Encouraging satisfied customers to share their experiences on Xiaohongshu. UGC adds credibility to your brand and provides valuable social proof that can influence potential travelers.
Targeted Advertising – Utilize Xiaohongshu’s advertising options to target specific demographics and interests. This ensures that marketing efforts reach the right audience at the right time.
Localized Content – Create content tailored to the preferences and cultural nuances of Chinese travelers. Highlight unique aspects of the destination or service that appeal to this audience.

Let MCN Asia Help You With Your XiaoHongShu Marketing

As the Chinese travel market continues to expand, it is crucial for brands to establish a strong presence on Xiaohongshu. By leveraging the platform’s unique features and vast user base, you can effectively reach and engage with Chinese travelers, driving growth and success for your business.

Embrace Xiaohongshu marketing today and unlock the potential of the world’s largest outbound travel market. Partnering with experts can make a significant difference.

MCN Asia, an influencer and digital marketing agency specializing in Chinese social media platforms, provides comprehensive support for marketing campaigns on Xiaohongshu. With offices in Singapore and China, MCN Asia offers deep expertise and a nuanced understanding of the platform, helping brands effectively reach and engage their target audience.

For more information or to explore marketing opportunities on Xiaohongshu, you can contact us through our website.