JR East’s specially curated travel-themed omiyage (souvenir) box subscription service RAIL CROSS makes it easier than ever to transport a little bit of Japan right to your loved ones’ doorstep. To create awareness in Singapore of their offerings, they turned to influencer marketing.
What Are The Products Being Marketed?
The first box is themed “Lovers in Hokkaido” and contains a variety of local Hokkaido favourites, including the very popular Shiroi Koibito (白い恋人). Alongside Shiroi Koibito, making their Singapore debut are other local favourites such as Hokkaido Yubari Melon Bite-size Jelly (北海道産夕張メロンひとくちゼリー), Toukibi Chocolate Milk Chocolate Flavour (とうきびチョコ ミルクチョコ), and Shiokara Hoshichatta (塩辛干しちゃった). Following the theme of the box, it has been curated in the hopes of being shared with loved ones, whether sweet lovers or friends with a sweet tooth.
With a new theme and region featured every month, there is always something new to look forward to in every omiyage box! For the eager customers, they can stop by Japan Rail Cafe to check out the sample of the boxes and items of the month displayed at the smart retail booth.
Influencer Marketing To Promote Awareness
An influencer campaign was launched to give audiences in Singapore a peek into the March 2022 box in the theme of White Day at Tokyo Station. Involved in the campaign was Singapore Influencer @chloetwl.
Kickstart Your Influencer Campaign With Us
Finding the best and most suitable influencer can be a lot of work – you will need to contact them, enter a contractual agreement, manage them, and more. MCN Asia is our platform for managing influencer campaigns and has access to over 3,000 influencers across the region. Instead of spending large budgets to engage just 1 or 2 influencers, our popular Recruit & Manage pack brings you 5 influencers, each with at least 10,000 followers. The package, priced at an affordable US$2,500, includes (for each influencer) 1x story on social media platforms like Facebook, Instagram and Red (小红书), and a 1x Carousel-photo post. Other special requirements may also be included in the campaign brief.
Contact us today to kickstart your influencer campaign today.