In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audience authentically. The hospitality industry, in particular, has embraced this marketing strategy to showcase its offerings and create authentic connections with potential guests. One outstanding example is IHG Sindhorn Midtown Hotel Bangkok, Vignette Collection. Through a strategic influencer marketing campaign spanning six key markets – China, Hong Kong, Taiwan, Singapore, Malaysia, and Korea – the hotel has achieved remarkable results by generating compelling content and stories that resonate with audiences across different cultures.
The Power of Influencer Marketing
Influencer marketing taps into the influence and credibility of social media influencers to promote products, services, or experiences. These influencers have built dedicated followers who trust their opinions, creating a powerful channel to amplify a brand’s message. For the hospitality industry, influencer marketing offers a unique opportunity to showcase the experiences and amenities that set a hotel apart from its competitors.
IHG Sindhorn Midtown Hotel Bangkok’s Influencer Marketing Strategy
The Sindhorn Midtown Hotel Bangkok recognized the potential of influencer marketing to captivate audiences in diverse markets and chose to collaborate with lifestyle, travel, and parenting influencers from China, Hong Kong, Taiwan, Singapore, Malaysia, and Korea. The influencers were chosen based on their relevance to the hotel’s brand values, style, and audience demographics.
The campaign focused on generating authentic content and compelling stories that showcased the hotel’s amenities, family-friendly services, and unique offerings across various social media platforms, including Instagram, Weibo, Facebook, Xiaohongshu, and Naver Blog.
Influencers who experienced the hotel raved about the impeccable hospitality – complimentary ‘Lao Khao’ shots for all adults guests and Popsicle Emergency Line which delights children with sweet icy treats upon request, authentic Thai cuisine, and a wide selection of breakfast spread, to located conveniently near BTS SkyTrain Station.
Why Influencer Marketing for Hospitality?
Influencer marketing offers a unique opportunity for the hospitality industry to tap into the power of storytelling and authentic experiences. Unlike traditional advertising, influencer marketing allows hotels to leverage the creativity and personal touch of influencers to connect with their followers in a more meaningful way. Here are some key reasons why influencer marketing is a game-changer for the hospitality sector:
- Authenticity: Influencers are known for their authenticity and ability to build trust with their followers. When they share their experiences at a hotel or resort, it comes across as genuine and credible, making it more likely for their audience to consider and trust the brand.
- Engaging Content: Influencers are content creators, and they excel at producing visually appealing and engaging content. By collaborating with influencers, hotels can access a wealth of creative content that showcases their property in an attractive and compelling manner.
- Targeted Reach: Influencers have a niche following, and their audience often aligns with the target market of hotels. Partnering with influencers enables hotels to reach their ideal guests effectively and efficiently.
- International Exposure: For hotels aiming to attract guests from different countries, influencer marketing provides a global reach. Influencers with diverse audiences across multiple regions can help hotels tap into new markets and expand their international guest base.
As the digital landscape continues to evolve, influencer marketing remains a powerful tool and a vital element for the hospitality industry to connect with travelers on a personal level and foster long-lasting relationships with their guests.
Simplify Your Influencer Campaigns With MCN Asia
Influencer campaigns, while effective, can be also a lot of work. You will have to find the correct influencers, contact them, bridge language barriers (when using overseas influencers), enter into contractual agreements, and manage them.
MCN Asia can help you with your influencer marketing campaigns in the China, Korea, Taiwan, Hong Kong, Singapore, Thailand and Malaysia markets. Contact us to kickstart an influencer campaign for your hotel or resort today!