China Digital Marketing

China’s vast and upwardly mobile population makes it an essential market to tap into for any business looking to expand its customer base. With a population of over 1.4 billion in mainland China, of which an estimated 10 million are residing in ASEAN, China boasts the world’s largest online community, making China Digital Marketing a must for any business looking for a slice of the Chinese pie.

Reach out to potential Chinese customers on popular platforms such as RED, WeChat, Weibo, and Douyin through targeted advertisements and influencer collaborations. Businesses can also leverage digital platforms to sell their products and services directly to consumers.

Introducing RED, The Hottest Chinese Digital Platform You Need

What Is RED

Xiaohongshu, also known as RED (小红书; literally: 'Little Red Book') is a Chinese Social media platform dominated by young female cosmopolitan lifestyle users. RED is often seen as a combination of Pinterest and Instagram.

RED User Profile

200 million users in China, of which 95% are younger than 35 years old, and 70% are female. There are 3.5million RED users outside of China.

RED Monthly Active Users

More than 200 million in Mainland China. 3.5 Million overseas Chinese in Malaysia, Singapore, Hong Kong, Thailand & Australia.

Did You Know?

60% of RED users make purchasing decisions while browsing, and 40% search for reviews before purchasing. RED users spend on average 57 mins each day on the platform, and view 50+ posts per day.