Nan Shing Teo, Author at MCN-Asia

Chinese Influencer Marketing To Prepare For The Resurgence Of Chinese Outbound Travel

Outbound Chinese travel may hit 200m by 2028. Seize this opportunity and increase your brand awareness with Chinese influencer marketing.

Influencer marketing for the hospitality industry allows hotels to expand into new markets, build up branding, and increase customer base.

How IHG Hotels & Resorts ran an influencer marketing campaign for Thailand hotel market expansion into Singapore and Korea.

HK-based watch brand UNDONE entered the Singapore market via e-comm platform Shopee with the help of influencer marketing.